Dropbox mission: Unleash the world’s creative energy by designing a more enlightened way of working This is how Dropbox explains its mission to make work more efficient by eliminating the set of tedious tasks that make work inefficient and make people focus on things that matter. According to a report by McKinsey & Company, knowledge workers spend approximately 60% of their time at work on tedious tasks such as searching for content, reviewing email, and re-sharingcontext to keep team members in the loop-what we call “work about work.” This means they spend just 40% of their time doing the jobs they were hired to do. The combination of scattered content, fragmented tools, and fluid team structures has led to decreased workplace productivity. Dropbox’s vision to kill the “work about work” Since then Dropbox has been working on allowing access to users and teams across the globe leveraging word-of-mouth and viral marketing. Dropbox origin ideaįounded in 2007 with a simple purpose: Life would be a lot better if everyone could access their most important information anytime from any device. When we think about what is a business model, that is a set of pieces of a puzzle that once combined create an organization able to unlock value in the long run. The idea is to have a holistic picture of the organization. From its mission to its core values, pricing strategy, and the stakeholders involved in its success. We’re going to see all the nuts and bolts of Dropbox’s business model. Upgrade and expand the existing customers base.

Conversion marketing: from free to paid users.Dropbox mission: Unleash the world’s creative energy by designing a more enlightened way of working.

Dropbox’s vision to kill the “work about work”.

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